Blog Publisher’s comment:
This month’s issue of Larry Hunt’s Newsletter contains an interesting, well-written,
thought-provoking article about
pricing (a subject that everyone loves!)
thought-provoking article about
pricing (a subject that everyone loves!)
Larry Hunt’s Newsletter
SPECIAL REPORT March 2014
Evaluating Incremental Vs. Full-Cost Pricing
By Larry Hunt and Dirck Holscher
Knowing your costs is key to making good profits
in any business, and printing is no exception. But what are your costs? You
see, there are fixed costs, variable costs, incremental costs, and other types
of costs. Which costs are we talking about? In this report, I’d like to try to
clarify some of these costs and then discuss when it might be appropriate to
use each of them.
in any business, and printing is no exception. But what are your costs? You
see, there are fixed costs, variable costs, incremental costs, and other types
of costs. Which costs are we talking about? In this report, I’d like to try to
clarify some of these costs and then discuss when it might be appropriate to
use each of them.
Summary
Full-cost pricing should be used for most of the
work you do every month. But there are occasions when you can use “incremental
pricing” to bring in some additional revenue that you would not see otherwise,
thus adding some profit dollars to your bottom line.
work you do every month. But there are occasions when you can use “incremental
pricing” to bring in some additional revenue that you would not see otherwise,
thus adding some profit dollars to your bottom line.
To read the complete, extensive article, you
need to be a subscriber to Larry Hunt’s Newsletters!
need to be a subscriber to Larry Hunt’s Newsletters!
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To subscribe, contact Larry Hunt Publications, P. O. Box 1269,
Berryville, VA 22611 – (540) 336-3360, fax – (888) 345-3860, email:
dirck@larryhunt.com, web-site: http://www.larryhunt.com. Editor: Dirck Holscher.
Berryville, VA 22611 – (540) 336-3360, fax – (888) 345-3860, email:
dirck@larryhunt.com, web-site: http://www.larryhunt.com. Editor: Dirck Holscher.
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