• MPS MARKET INTELLIGENCE & RESEARCH
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  • Here’s a notice that I received today via e-mail:

    “Make Scanning the Beginning of Your Revenue Stream” …..

    Learn how you can earn residual income with document management in the cloud/join our webinar:

    Dec 20, 2011

    1:00 pm Eastern

    PRESENTED BY IDEAL-CLOUD powered by kloudtrack ®

    Become part of the #1 strategic technology for 2011-2012. 


    To attend this Event, sign up at this link:

    http://info.ideal.com/become-an-ideal-cloud-residual-income-agent-ria/?utm_campaign=Jay-Linked-In&utm_source=Linked%20In

  • On November 17th, I put up a post about an RFP opportunity from the LA USD for “scanning, archiving, document control and other related services”, and, yesterday, one of the purchasing department people e-mailed me a link to the “vendor selections” made by LA USD for this procurement.

    You can click on the link immediately below to access the previous post about that RFP opportunity:

    How would you like to have the opportunity to scan 15,000,000 pages? !!!

    LOS ANGELES CALIFORNIA UNIFIED SCHOOL DISTRICT (LAUSD)

    SCANNING AND ARCHIVING, DOCUMENT CONTROL AND OTHER RELATED SERVICES

    RFP R-12012

    Here’s a link to the “vendor sections” document:

    http://tinyurl.com/czemj2p

    _____________________________

    Joel’s comments about the “vendor selections”:

    (1) Evidently, LA USD decided to make a “multiple award” for this procurement, meaning that several vendors (in this case, five different vendors) will be awarded contracts to perform services.

    (2) Evidently, all of the five vendors are “SBE-qualified” firms; I’m pretty sure that SBE stands for “Small Business Enterprise”; perhaps the RFP stated that the procurement opportunity would be limited to SBE- qualified firms, but I don’t know that for sure since I did not read the RFP document. If LA USD did limit participation to only SBE-qualified vendors, that’s a decision that’s generally not in the best interests of taxpayers, because, when you limit competition for an RFP of this nature, that generally means that the purchaser (in this case, LA USD) will not benefit from the absolute lowest cost possible. In these times, when cities and counties are facing major budget problems, it is essential to open up RFP (and other bidding) opportunities to “all” qualified vendors, large, small and otherwise.

    (3) I was very surprised that no reprographers showed up on the vendor-selection list! Did that happen because RFP participation was limited to only SBE-qualified firms? Or, did that happen because no reprographers were aware of this RFP opportunity?

  • As we end this year we should not view the position as hopeless but rather recommit ourselves to working together and to embracing the change around us. Let us each and every one commit ourselves to staying relevant to the changing needs of our customer base. As General Eric Shinseki, Chief of Staff, U. S. Army said “If you don’t like change, you’re going to like irrelevance even less.”

    I pulled the paragraph above from an article written by Richard Losch that’s published on the “digitalnirvana” web-site. Here’s a link to the full article:

    “Wake Up For Printers”

    By Richard Losch on December 13th, 2011

    http://thedigitalnirvana.com/2011/12/wake-up-for-printers/?utm_source=Digital+Nirvana&utm_campaign=3d0d01c041-digital_nirvana&utm_medium=email

  • Well, call me “clueless”!!!

    Yesterday on Reprographics 101, I put up an “update post” on Stadium Capital’s ownership of ARC stock, and, for some reason I have yet to figure out, the total shares owned by Stadium Capital reported in the last line of the schedule included in yesterday’s post does not equal the total shares owned by Stadium Capital reported by MSN.com finance, one of the web-sites I generally visit for financial research.

    Evidently, there are two different Stadium Capital “entities”; one called “Stadium Capital Partners”, the other called “Stadium Capital Management”. The schedule I’ve been updating and posting reflects Stadium Capital Partners’ ownership in ARC shares.

    Note, below, that the ARC-share-ownership figures I’ve been reporting (in Table 1) do agree (do reconcile to) the ARC-share-ownership currently reported on Yahoo.com Finance (Table 2.)

    But, when I compare those numbers (# of shares owned) to the numbers currently reported on MSN.com finance, there’s a discrepancy, a difference, of 476,000 shares. In addition to that difference, MSN.com finance is reporting that the 5,848,036 shares are owned by Stadium Capital Management, and I don’t think that’s correct, for the Form 4 filings I’ve looked at say that Stadium Capital Partners is the “greater than 10% owner” that’s been reporting.

    Could it be that SC’s second entity, Stadium Capital Management, owns 476,000 shares in addition to the 5,372,034 shares owned by Stadium Capital Partners?

    If you go with the numbers reported on MSN.com finance, Stadium Capital now owns more shares than Micro Device, Inc. [Micro Device was the corporate name of Ford Graphics, and Micro Device is owned by Mohan and Suri. (I think Bill Thomas of Thomas Reprographics was formerly one of the owners of Micro Device, but I’m fairly sure that he cashed out of his shares quite some time ago, when ARC’s stock was trading well above where it’s been the past couple of years.) I’m pretty sure that Mohan also owns stock individually (and maybe in a trust), I’m pretty sure that Suri also owns ARC stock individually (and maybe in a trust), I’m pretty sure that Mohan and Suri still own ARC shares through their ownership of Dietrich Post Co, Inc., and I know that other ARC management team members (and Directors) own shares of ARC stock; all this meaning that, even if the Stadium Capital ARC-share-ownership numbers currently reported on MSN.com finance are correct, Stadium Capital still owns fewer ARC shares than all of the other ARC insiders own collectively. Not that any of that really matters, for I’m doubtful that Stadium Capital is interested in taking control of ARC. But, what do I know, anyway?

    If someone knows anything that could clear up the picture – how much ARC stock does Stadium Capital (both SC entities, together) actually own, I’d appreciate you sharing that information with me (as well as the source of your information.)

    Table 1. Stadium Capital Partners ownership of ARC shares; this comes from the last line of the table I posted yesterday (Dec 13th post), and the source of the information for that table is Stadium Capital’s Form 4 filings with the SEC:

    Last Transaction Date

    Purchase Price

    # of Shares Purchased

    # of shares owned, after purchase

    %age of O/S Stock Owned

    12/8/11

    $4.18

    14,804

    5,372,034

    11.62%

    Table 2. Stadium Capital Partners ownership of ARC shares; this Information per Yahoo.com Finance (as of this morning):

    HOLDER NAME

    Total Shares Owned

    Thru Latest Transaction Date

    Stadium Capital Partners

    5,372,035

    12/8/11

    Table 3. Stadium Capital Management ownership of ARC shares: this list, supposedly, shows the five largest “5% or more” holders of ARC stock; this list was copied off MSN.com this morning (Dec 14th):

    HOLDER NAME

    SHS HELD

    $ MARKET VALUE

    %

    OUT

    RPT DATE

    Stadium Capital Management, LLC

    5,848,036

    24,210,868

    12.6

    12/7/11

    Micro Device, Inc.

    5,684,842

    58,838,116

    12.3

    3/10/11

    T. Rowe Price Associates, Inc.

    3,977,290

    13,363,694

    8.6

    9/30/11

    Pzena Investment Management, LLC

    2,999,359

    10,077,846

    6.5

    9/30/11

    T. Rowe Price Small Cap Stock Fund

    2,538,400

    8,529,024

    5.5

    9/30/11

  • I’ve done several previous posts on Reprographics 101 about Stadium Capital continuing to build its position in ARC shares. Today is yet another “update post.”

    Since the last time I posted about Stadium Capital’s ownership (and purchases) of ARC shares, Stadium Capital has completed one additional purchase of ARC shares. Here’s the latest table reflecting Stadium Capital’s purchases of ARC shares from August 23, 2011 through December 8, 2011.

    As I said in my last update-post, at the rate Stadium Capital is purchasing ARC shares, it might not be too long before Stadium Capital’s position in ARC shares is greater than Micro Device’s position in ARC shares. (Micro Device is owned by Mohan and Suri.)

    Transaction Date

    Purchase Price

    # of Shares Purchased

    # of shares owned, after purchase

    %age of O/S Stock Owned

    8/23/11

    $3.79

    30,600

    4,676,921

    10.12%

    8/24/11

    $3.88

    17,991

    4,694,912

    10.16%

    8/25/11

    $3.80

    244,000

    4,938,912

    10.69%

    9/2/11

    $3.54

    29,315

    4,968,227

    10.75%

    9/6/11

    $3.45

    1,833

    4,970,060

    10.75%

    9/8/11

    $3.57

    6,591

    4,976,651

    10.77%

    9/9/11

    $3.49

    11,641

    4,988,292

    10.79%

    9/12/11

    $3.54

    17,256

    5,005,548

    10.83%

    9/20/11

    $3.56

    13,737

    5,019,285

    10.86%

    9/21/11

    $3.50

    9,170

    5,028,455

    10.88%

    9/26/11

    $3.47

    5,500

    5,033,955

    10.89%

    9/28/11

    $3.33

    27,524

    5,061,479

    10.95%

    9/29/11

    $3.29

    22,203

    5,083,682

    11.00%

    9/30/11

    $3.35

    41,019

    5,124,701

    11.09%

    10/3/11

    $3.20

    18,348

    5,143,049

    11.13%

    10/17/11

    $3.64

    15,497

    5,158,546

    11.16%

    11/1/11

    $3.89

    2,201

    5,160,747

    11.17%

    11/9/11

    $4.29

    14,605

    5,175,352

    11.20%

    11/15/11

    $4.30

    804

    5,176,156

    11.20%

    11/16/11

    $4.34

    8,304

    5,184,460

    11.22%

    11/17/11

    $4.28

    5,225

    5,189,685

    11.23%

    11/23/11

    $3.99

    10,669

    5,200,354

    11.25%

    11/29/11

    $3.94

    2,517

    5,202,871

    11.26%

    12/5/11

    $4.29

    143,472

    5,346,343

    11.57%

    12/6/11

    $4.14

    1,718

    5,348,061

    11.57%

    12/7/11

    $4.25

    9,169

    5,357,230

    11.59%

    12/8/11

    $4.18

    14,804

    5,372,034

    11.62%

    Stadium Capital had amassed 4,646,321 ARC shares prior to August 23rd, and I’m pretty sure that those earlier share purchases were completed when ARC’s stock price was substantially higher than it’s been of late.

  • I’m only posting this press release because the press release mentions that Quad is going to be providing an “onsite” (an “FM”) service to this customer. Reprographers are very familiar with “FM” services. But, read what Quad is going to be doing for this particular customer, because some of the services Quad will be providing go beyond what reprographers typically think of when they hear and use the term, FM. The point being, think out of the box, think about “all you can do” for your customers when formulating a strategy to get “all” of their business. Apparently, Quad did do that.

    Quad/Graphics Signs $135 Million Agreement With Bluestem Brands

    Tuesday, December 13, 2011

    Press release from the issuing company

    Quad/Graphics, Inc. (NYSE: QUAD) has signed a multi-year agreement with Minneapolis-based Bluestem Brands, Inc., best known for its growing Fingerhut and Gettington.com brands. The agreement, which will exceed $135 million over its contract term, covers all printing, paper procurement, premedia, and page layout and production services as well as all product photography and video content creation services. In addition Bluestem Brands will benefit from system integration and efficiencies through the use of Quad/Graphics’ proprietary Catalog StudioTMcontent management and workflow solution.

    “This new agreement expands our service footprint with this major multi-brand retailer and represents an end-to-end solution,” said Joel Quadracci, Quad/Graphics Chairman, President & CEO. “Under the agreement, Quad will implement a new onsite facilities management arrangement where our employees will work directly with Bluestem’s merchandisers and creative team on page layout and production. In addition, they will utilize our Catalog Studio solution to manage content, streamline workflows and gain efficiencies.”

    To support Bluestem’s photography and video content creation needs, Quad/Graphics will relocate its existing studio and premedia production center to a larger facility in the Minneapolis area. “Video is a fast-growing part of the online and mobile catalog environment and our Bluestem agreement supports our continuing investment in video services, which are the perfect complement to digital photography,” Quadracci said. “Having both photography and video produced in the same location by Quad/Graphics is going to be a major benefit to Bluestem and a differentiator for us as we continue to enhance our catalog production capabilities.”

    Chidam Chidambaram, Bluestem’s Chief Marketing Officer, says Quad/Graphics integrated solutions approach will help Bluestem streamline production in many areas. “Quad has been our printer for many years as we have grown our Fingerhut and Gettington.com brands,” Chidambaram said. “As we planned for future growth, Quad demonstrated an innovative approach through its integrated workflow solutions. It will help us better support our brand strategies, control our overall costs and get to market faster.”

  • Down below, you’ll find a press release from Mimeo.com about its new “EasyCopy.com” service. Before you read the press release, I’d like to make just a couple of comments:

    (1) Inasmuch as they are talking about using the Internet to submit orders, perhaps they should have called this new service “easyprint” rather than “easycopy”? After all, if you’re submitting an order over the Internet, one does have to submit digital files, rather than hard-copy originals, and the printing industry uses the term “print” rather than “copy” for jobs printed from digital files. Not a big deal, but I thought I’d mention this. My guess is that “easyprint” was not available so they had to go with “easycopy.”

    (2) I’m a fan of Mimeo.com, even though they were a competitor (when I was active in the reprographics business), primarily because they did (and still do) a great job at making it very easy, very simple, very quick for customers to place orders with them. I really like the “on-line” proofing service they provide. I’m one of those “believers” in making your reprographics (or printing) business as “user friendly” as you can, because the easier you make it for customers to do business with you, the greater your loyalty (repeat-business) factor will be.

    (3) Mimeo.com’s 200,000 sq ft main production facility is located near the Fedex Hub in Memphis Tennessee, and Mimeo.com is known as a “high-volume” digital copy/print operation. I don’t recall the exact year that Mimeo.com started, but I’m so old that I remember when another “high-volume” copy/print business started up, that one known as “RhinoCopy”, located (if my memory serves me correctly) somewhere in Pennsylvania. I never had the opportunity to visit RhinoCopy, and, until today, I didn’t know that they were still in business. Back when RhinoCopy started up, they acquired a whole bunch of high-speed copiers and were offering very low prices. Today, I found that RhinoCopy is still out there, but where, exactly, they are located is a mystery to me, since I did not find any address(es) on their web-site. They still offer very low prices for copy/print work and, like Mimeo.com, they promote on-line ordering/job-submission. Here are the prices I found on RhinoCopy’s web-site:

    RhinoCopy current promotional offer:

    FULL COLOR XEROX COPIES

    8.5 x 11, single sided, 28# laser paper: $0.09 per copy (min 1000 copies)

    11 x 17, single sided, 28# laser paper: $0.11 per copy (min 1000 copies)

    BLACK & WHITE XEROX COPIES

    8.5 x 11, single sided, 20# white: $0.028 per copy

    8.5 x 11, double sided, 20# white: $0.053 per sheet

    11 x 17 single sided, 20# white: $0.038 per copy

    11 x 17 double sided, 20# white: $0.059 per sheet

    Prices good for orders received through 12/31/2011.

    Stapling, binding, folding, and cutting services available at great prices.

    Minimum order: $50 (not including shipping)

    Blog-author’s comment: Wow, RhinoCopy’s color print prices are CHEAP!

    (4) Back in 2006, while on a customer-relationship visit to one of our customers – and this particular customer was located only several blocks away from our main Tampa production center, which operated two-shifts daily – I learned that someone at this customer’s office was using Mimeo.com’s service – sending digital files up to Memphis, ordering overnight digital printing, binding and distribution ….. and we had to ask ourselves, “how the hell did this happen?!”, especially considering the fact that this customer was located only several blocks away from us and that our pricing was certainly competitive with Mimeo.com’s pricing. I don’t think I ever got a straight answer to that question, even though that customer, at our urging, stopped using Mimeo.com for the little bit they had been using Mimeo.com for. But, what happened to us (what we found this customer doing) still brings to mind these questions; (a) do your customers know that you operate a multi-shift operation and can “handle” whatever they need you to handle and that you can take care of their needs whenever they have a need?, (b) are your prices competitive?, and (c) are you doing everything you can to make it simply, easy and quick for customers to do business with your company, both on-line and in-person? Don’t ever “assume” that customers know what you know about your company or its capabilities.

    Okay, here’s the Press Release that Mimeo.com issued this morning:

    Mimeo Launches EasyCopy.com

    Tuesday, December 13, 2011

    Press release from the issuing company

    Mimeo, the leading online printing and distribution solutions company, today announced the launch of EasyCopy.com. The new site combines the latest online technologies and Mimeo’s super-efficient print production and distribution platform to offer an entirely new customer experience that solves many of the challenges often associated with retail print shops. The result is the easiest and most convenient way to order printed materials, including guaranteed next morning delivery for orders placed by 10PM EST, online proofing and ordering, and superior quality.

    We found that many of the printing challenges faced by customers t local print/ship and office superstores can easily be solved with the combination of intuitive online tools and centralized print centers located at the largest distribution points,” said Adam Slutsky, Mimeo CEO. “With EasyCopy.com, customers simply select how they would like their project to look when printed. We’re sure that once visitors give it a try, they will become loyal customers.”

    
EasyCopy.com addresses many of the challenges associated with walk-in retail print centers. This includes the need to drive to the printer, frequent lack of stock in commonly used items such as binders, and no guarantee regarding delivery dates. With EasyCopy, customers simply go online, select a delivery date and place the order. EasyCopy.com also eliminates the need to describe how a project should look to a store employee since customers can instantly see a virtual proof that shows how a project will look when printed.

“There are many benefits of using a web-based solution for copy and print services,” said Keith Miller, General Manager, eCommerce. “Using the Internet, you never have to leave your office, with digital files moving seamlessly from the computer directly to our digital print and distribution centers. Our solution eliminates many common problems such as equipment breakdowns, inexperienced staff and limited store hours. We have hundreds of print professionals available 24/7 to make sure that projects are printed perfectly and that they meet promised delivery dates.”

    
EasyCopy.com will be powered by the Mimeo print production platform, which includes over 200,000 square feet of print manufacturing capacity across three strategically located digital print and distribution centers. Projects are printed on the latest digital presses and inspected eight times to ensure that work received is always perfect. 

To introduce the new service, EasyCopy.com is offering new customers 50% off on everything they print, making this the perfect time to order brochures and other items needed for the New Year. Click here to try the new service and discover how simple printing can be (enter offer code EASY1234 at checkout to save 50%).

  • This post is a brief follow-up to previous posts on this blog about Nova Blue Reprographics’ Chapter 11 Bankruptcy case.

    Yesterday on Reprographics 101, we broke the news that the Bankruptcy Court, on December 6th, 2011, approved the “as modified” Purchase & Sale Agreement that ABC Imaging and the Trustee agreed to regarding the sale of Nova Blue’s assets to ABC Imaging.

    What we failed to mention is that there are two “Nova Blue” companies, Nova Blue, Inc. and Nova Blue Reprographics, Inc., and that the Purchase & Sale Agreement includes – and the $430,000 purchase price covers – both companies.

    Because there are two “Nova Blue” entities in Bankruptcy, we incorrectly estimated “Nova Blue’s” Sales; this happened because we only looked at the “monthly operating reports” for Nova Blue Reprographics, Inc. and did not look at the monthly operating reports for Nova Blue, Inc.

    The table below reflects Sales for both Nova Blue entities:

    Sales Data

    Nova Blue Reprographics, Inc.

    Nova Blue, Inc.

    Combined Sales

    Jun-11

    $122,028

    $76,538

    $198,566

    Jul-11

    $105,567

    $78,051

    $183,618

    Aug-11

    $139,017

    $82,325

    $221,342

    Sep-11

    $126,351

    $50,611

    $176,962

    Oct-11

    $121,916

    $46,189

    $168,105

    Totals, 5 mo’s

    $614,879

    $333,714

    $948,593

    # of months

    5

    5

    5

    avg. month

    $122,976

    $66,743

    $189,719

    To annualize

    12

    12

    12

    Estimated annual Sales

    $1,475,710

    $800,914

    $2,276,623

    It’s my understanding, from reading through various filings, that at least two of Nova Blue’s locations were closed, and I’m speaking about the locations that were down in rural Virginia. In addition, Nova Blue is not just in the reprographics services business, it is also in the business of selling/leasing and service reprographics equipment, providing equipment maintenance services and the sale of consumables and media. What I don’t know is how much of Nova Blue’s past sales were attributable to “reprographics services” provided by the locations that were closed, nor the amount of sales attributable to Nova Blue’s equipment, equipment service and consumables and media business. In spite of that lack of information, I’m going to take another “stab” at estimating the incremental annual sales revenues that ABC Imaging might likely pick up as a result of the acquisition of Nova Blue; my SWAG estimate is that ABC Imaging stands to pick up approximately $1.5 million in reprographics services sales and an additional $.5 million in equipment, equipment service and consumable and media sales – or, a total incremental annual sales gain of approximately $2.0 million. Of course, these are just estimates!

    Purchase Price

    $430,000

    21.50%

    % of Sales

    Estimated annual sales

    $2,000,000

    So, based on my SWAG estimate, ABC Imaging’s purchase price for Nova Blue is equivalent to approximately 21.5% of sales. Note that, in a post we put up on the blog yesterday morning (about ARC and Service Point) ARC and Service Point are currently valued at 48.94% and 16.34% of sales, respectively. As I said in yesterday’s post about the Nova Blue/ABC Imaging deal, not too shabby a deal for ABC Imaging!

    In yesterday’s post about the Nova Blue / ABC Imaging deal, I said that “even though the Bankruptcy Court has approved the deal, I don’t know if the deal has actually closed.” Two of my cousins and one family friend are bankruptcy attorneys. I should know at least something about bankruptcy law, huh? According to one of my sources, the Nova Blue / ABC Imaging deal won’t be final until the deal has passed a 15-day waiting period. The BK court approved the deal on December 6th, and, when you add 15 days to that, that means that the deal will likely be final (in other words “a done deal”) on December 21st or 22nd.

    Yesterday, I posted links to four documents associated with the Nova Blue / ABC Imaging deal. There’s some really interesting (and, to me, amusing) stuff in some of the documents; here’s just a few tidbits:

    In the motion the Trustee submitted to the BK Court to approve ABC’s purchase offer, the Trustee said this …..

    Prior to the Petition Date, due primarily to the use of the Debtors as a personal piggy bank by their owner Richard Bartlett, the Debtors were operating at a significant loss, and all of their locations were either subject to foreclosure or were imminently approaching foreclosure. Since the Trustee has taken control of the Debtors, monthly losses have been eliminated, and the Debtors are now operating at a small monthly profit.”

    And, the Trustee also said this …..

    “The Debtors [Nova Blue, Inc. and Nova Blue Reprographics, Inc. (NBR)] are also in possession of certain property which has been titled in the name of Transpo, LLC or is purportedly owned by Ocean Blue of Kissimmee, Inc. These entities are either owned by or are under the control of Richard Bartlett. NBR paid for all of this property, and it was fraudulently transferred to these entities pre-petition by Mr. Bartlett. A list of the disputed property is attached hereto as Exhibit B. The Trustee asks that this Court make a determination as to the ownership of these assets at the sale hearing.”

    Apparently, the Trustee received expressions of interest and/or offers from at least six different companies, but after considering those expressions of interest and/or offers, the Trustee said this …..

    “The efforts of the Trustee have culminated in a purchase offer from ABC to acquire the Assets on the terms substantially set forth in the proposed Agreement for Purchase of Certain Business Assets (the “APA”) attached hereto as Exhibit A. The Trustee believes, in his reasonable business judgment, that the ABC offer is the highest and best offer available for the Assets and that the sale of the Assets to ABC is in the best interests of the Debtors and the creditors of the estates.”

    _____

    Okay, I don’t anticipate that we will be posting any further about the Nova Blue / ABC Imaging deal.

  • When I last checked on the price and yield of ARC’s publicly-traded 10.5% (coupon-rate) Notes, which was on November 16, 2011, I found that the Notes were trading at 110.194 (or in other words, trading at a premium), and, if that quote was accurate, that means that your yield (if you paid the premium) would be less than the 10.5% coupon rate. Heck, I must be clueless about notes because I thought that when the actual yield goes lower than the coupon rate, that means that the notes are less risky, not more risky! WTF?

    Anyway, one of my blog readers directed me to read the following:

    Rating Action: Moody’s changes American Reprographics’ ratings outlook to negative

    Global Credit Research – 09 Dec 2011

    Approximately $200 million of long-term debt affected

    New York, December 09, 2011 — Moody’s Investors Service changed American Reprographics Company’s (“ARC”) ratings outlook to negative from stable. Concurrently, Moody’s affirmed the company’s B1 corporate family and probability of default ratings, and the B1 rating on the $200 million senior unsecured notes due 2016. Moody’s also assigned an SGL-3 speculative grade liquidity rating.

    Ratings affirmed:

    Corporate family rating at B1;

    Probability of default rating at B1;

    $200 million 10.5% senior unsecured notes due 2016 at B1 (LGD4, 59%). Point estimate revised from (LGD4, 55%).

    Rating assigned:

    Speculative grade liquidity rating at SGL-3.

    RATINGS RATIONALE

    The outlook revision reflects that ARC’s operating performance has been weaker than Moody’s expectation since the corporate family rating was lowered to B1 from Ba3 in November 2010. The outlook revision also reflects Moody’s concern over the company’s ability to improve its revenue/earnings, and thus credit metrics, given ongoing weakness in the commercial construction market. Debt to EBITDA climbed to 4.6 times (including Moody’s standard analytical adjustments) for the twelve months ended September 30, 2011 from 4.2 times as of 2010 year-end. EBITDA less capex to interest declined to 1.4 times from 2.1 times over the same period. While there are signs of stabilization in performance, revenue and EBITDA declines continue.

    ARC’s B1 corporate family rating reflects its high leverage, modest interest coverage, exposure to commercial and residential construction end-markets that are both in a downturn, the generally cyclical nature of these industries, and significant regional concentration in California. However, the rating is also supported by the company’s leading position as a provider of document management services, significant scale relative to its competitors, and the diversity of its customer base. The rating also derives support from growth in facilities management revenues (particularly managed print services) that has partially offset declines in reprographics services revenues, and expectations for continued positive free cash flow generation.

    The SGL-3 speculative rating reflects Moody’s expectation that ARC will maintain an adequate liquidity profile over the next twelve months, supported by positive free cash flow and available capacity under its $50 million secured revolving credit facility, though offset by limited cushion under the financial covenants governing the credit agreement.

    ARC’s ratings could be downgraded if its revenue and earnings continue to deteriorate such that debt to EBITDA exceeds 5.0 times and/or EBITDA less capex to interest expense weakens from current levels of 1.4 times. A material weakening of the company’s liquidity profile, including increased revolving credit facility usage can also pressure the ratings.

    Moody’s could revise the ratings outlook to stable if an expansion in residential and commercial construction activity translates into sustained improvements in ARC’s operating performance such that debt to EBITDA is reduced and sustained below 4.5 times and EBITDA less capex to interest is above 1.5 times.

    The principal methodology used in rating American Reprographics Company was the Global Business & Consumer Services Industry Methodology published in October 2010. Other methodologies used include Loss Given Default for Speculative-Grade Non-Financial Companies in the U.S., Canada and EMEA published in June 2009. Please see the Credit Policy page on http://www.moodys.com for a copy of these methodologies.

    Headquartered in Walnut Creek, California, American Reprographics Company is a leading reprographics service company in the U.S. The company reported revenues of approximately $426 million for the twelve-months ended September 30, 2011.

    REGULATORY DISCLOSURES

    Although this credit rating has been issued in a non-EU country which has not been recognized as endorsable at this date, this credit rating is deemed “EU qualified by extension” and may still be used by financial institutions for regulatory purposes until 31 January 2012. ESMA may extend the use of credit ratings for regulatory purposes in the European Community for three additional months, until 30 April 2012, if ESMA decides that exceptional circumstances arise that may imply potential market disruption or financial instability. Further information on the EU endorsement status and on the Moody’s office that has issued a particular Credit Rating is available on http://www.moodys.com.

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    Daniel Marx
Analyst
Corporate Finance Group
Moody’s Investors Service, Inc.
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    Alexandra S. Parker
MD – Corporate Finance
Corporate Finance Group
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