Yesterday,
I had a conversation on the phone with a guy whose company has developed two
different (but related) products – one of those products is a cloud-based
document management service for A/E/C drawings – the other product is an
electronic display device (so, hardware) for displaying A/E/C drawings (and it
can be used to project drawings on a screen or wall.)
ARC
sells SmartScreens.
Kevin
Rowe’s iPlanTables business sells giant display screens.
What
are YOU offering?
When
I asked the guy I talked to if he’d reached out to the reprographer community,
he (essentially) said, “no, we don’t think they would like our electronic display
product because it would hurt their printing business.”
My
response to him is that, if A/E/C customers want to find ways to reduce
large-format A/E/C printing, they will do that, despite what reprographers may
feel about that. The transition from “printing everything” to “printing less”
isn’t in the hands of reprographers, and, if reprographers want to continue in
business, continue serving the imaging and document management needs of the
A/E/C community, they will be wise to find solutions that will assist their
A/E/C customers find solutions those customers are interested in (and want to
find) rather than trying to fight the transition.  The transition to the “print less” world is
inevitable.
Read
this stuff:       

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